About
HealthPixel Check is a free tool for health-care marketing and compliance teams, run by Denis Alekseev. It shows what a website sends to advertising and analytics platforms, and its method and engine are open source, so anyone can re-run a check. A result reflects the site at the time of the check.
Denis Alekseev
Denis Alekseev is Head of Marketing and Web Analytics at Flodigit. He has spent more than 15 years in digital marketing, first in-house at Yamaha Motor and Samsung, now providing digital marketing services to companies in the US and Europe.
His work covers digital advertising campaigns, conversion measurement, attribution and marketing reporting: a marketing team should know what each ad click turned into, and the numbers should be correct.
HealthPixel Check grew out of that work. Health-care organizations use the same advertising tags as any other advertiser, but on a clinic's pages those tags can reveal what a patient was looking for. Denis created the free checker so marketing and compliance teams can see what their site sends to ad platforms and fix it.
Contact
E-mail: research@healthpixelcheck.org
Reporting an error in a finding
If you think a finding about your website is wrong, for example a vendor was misidentified or a page was flagged by mistake, please write to research@healthpixelcheck.org with:
- the address that was checked and the date of the check;
- the finding you believe is wrong, and what you observed instead.
We will re-run the check and reply. If the method is at fault, we fix it in the open-source engine. Problems in the engine itself can also be reported as an issue on GitHub.